Description
Who is it for?
Blonde, bleached, double-processed or high-lifted blonde hair.
Introduction
Gently cleanse your highlighted hair with sulfate-free Joico Brightening Shampoo: a satisfying experience that lifts away dirt and oil, restores hair’s optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can’t muster. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands.
Anionic surfactant molecules interact with dirt and oil particles, trapping them in a bubble-like cocoon that gets swiftly rinsed away
An exotic blend of Polynesian and Tahitian Tamanu and Manoi oils hydrate, fight frizz, and bump up the shine, resulting in exquisitely gleaming, on-tone blonde hair
Gently cleanses with rich lather
Free of SLS/SLES Sulfates
Added softness and smoothness
Keeps blondes bright
Key Ingredients:
SMARTRELEASE TECHNOLOGY – Packs our triple-powered, healthy hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.
ARGININE – A naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.
MONOI OIL – A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.
TAMANU OIL – A rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.
How to Use:
Saturate hair thoroughly with warm water, then work in a good dollop of Blonde Life Brightening Shampoo
Gently massage into a lather
Rinse and repeat if necessary.
BeautyFeatures Style Guide:
Follow with Joico Blonde Life Brightening Conditioner for nourished and gleaming blonde locks!
More Info:
Sulfate-fFee
PETA-Approved
Cruelty-Free
