Description
Who’s it for?
Blonde hair
Introduction
You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.
Instantly cool brassy tones and brighten cool blonde hair
Help maintain healthy-looking hair with brilliant shine
Nourish and protect fragile blonde hair
Rich lather gently cleanses hair
Key Ingredients
Arginine – A naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out
Monoi Oil – A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.
Tamanu Oil – A rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.
Smart Release Technology – Our one-of-a-kind liposome delivery system, packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
How to Use:
Apply to wet hair. Lather.
Leave in 1-3 minutes.
Rinse, and follow with Blonde Life Violet Conditioner.
BeautyFeatures Style Guide:
Use with Joico Blonde Life Violet Conditioner 250ml for best results
Check out our blog on 5 Purple Shampoo’s You Need As A Blonde
More Info:
Peta Approved
Cruelty-free
Sulfate-free




