Joico Defy Damage Protective Shampoo 300ml

19.95 Inc VAT

2 in stock

Categories: ,

Description

Who is it for?

Damaged hair

Introduction

Intensive, restructuring and bond-strengthening shampoo with New SmartRelease Technology: continuously releases hair-restructuring Rosehip Oil, Arginine, and Keratin. Delivers soft, silky, shiny, healthy-looking hair. Prevents future hair damage from occurring when used regularly.

With Arginine – for intensive, bond-strengthening daily damage protection
Protects colour from fading
Delivers strength and moisture balance
Prevents future hair damage
Leaves hair soft, shiny, and healthy-looking
Decadently rich lather for a luxurious cleansing experience
Gently sloughs away dirt and debris without roughing up the hair cuticle
Key Ingredients

New SmartRelease Technology – Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Protective Lipid – The exact kind found in healthy hair—acts as the first line of defence to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
Moringa Seed Oil – A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Arginine – A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
How to Use:

Apply to wet hair and lather
Rinse off
Repeat if necessary
BeautyFeatures Style Guide:

Follow with Defy Damage Protective Conditioneror Defy Damage Protective Masque for all-round daily protection
Also available as a travel size 50ml
Find out which celebrity swears by this product in our blog Celebrity Beauty Secrets.
Key Information

SLS/SLES Sulfates-free
PETA-Approved
Cruelty-Free